The Private Practice Marketing Workshop


Learn key marketing principles to grow your practice.

Marketing communicates your promise – what differentiates you from other practices – but it also focuses on how you deliver that promise. This one day workshop will guide you through six key marketing principles to help you grow your practice, including branding, generating referrals, the role of education, websites, internet, social media and patient experience management. This workshop is suitable for practice principals and practice managers.

Key sessions include:

  • Building your practice’s reputation
  • Developing a loyal and engaged referrer network
  • Increasing your marketing effectiveness
  • Creating an ethical social media strategy
  • Understanding and adopting principles of practice design

Dates and Locations

Friday 18 May 2018
Stamford Plaza Brisbane, Edward St & Margaret St, Brisbane City

Friday 14 September 2018
Radisson Blu Hotel, 27 O'Connell St, Sydney

Event times
Friday: 8:30am – 5:30pm

  • CPD point entitlement
  • One day of intensive lecture and workshop style presentations
  • All presenters are leading professionals in business and financial disciplines specialising in healthcare consultancy
  • Personalised needs analyses and action plans
  • Course workbook and resource library
  • Morning tea, lunch and afternoon tea provided


Learning Outcomes

  1. Learn key marketing principles to help you grow your practice

For further details, contact Sarah Knox
Phone (02) 9229 9731

Please note
Once you click 'Register now' you will be leaving the AMA’s website and entering a third-party education provider’s website. If you choose to register for this learning, you will need to provide some of your personal information directly to the third-party education provider. If you have any queries about how third-party education providers use, disclose or store your personal information you should consult their privacy policy.


The Private Practice
8h : 0m
Health Services Administration
You have to be logged in to see the content of this module.

Provided by